Art Director

Brochure

Selected projects

01

In this campaign, the focus was on ​showcasing Itaú’s commitment to making ​investing straightforward and efficient. ​The concept emphasizes the brand’s core ​value: time. By delivering a seamless ​investment experience, we highlighted ​how Itaú respects and optimizes time for ​every client, empowering them to achieve ​their financial goals effortlessly.

Client feedback:

"I love this header, playing with the L and the ​hand of a watch that refers to the speed and ​ease of investing here. A case to follow!"

02

One of my recent projects was for Itaú’s 100-year ​anniversary, centered around the legacy of their ​investment world. The challenge was to highlight the ​brand’s past, present, and future, but rather than ​focusing solely on the company, I shifted the narrative ​toward the client experience. This approach ​emphasized the personal stories, journeys, and growth ​that Itaú has helped foster over the century, making the ​celebration not just about the brand’s history but about ​its lasting impact on its clients.

03

For this key visual, we explored a complementary visual ​language: dataism. The goal was to illustrate how all ​investment recommendations are rooted in thorough and ​precise analysis. This approach underscores the bank’s ​transparency and reinforces our commitment to delivering ​well-informed financial solutions to our clients. Through this, ​we demonstrated Itaú’s dedication to building trust and ​ensuring clarity in every investment decision.

04

By drawing an analogy with the vastness of outer ​space, I illustrated the limitless possibilities in the ​investment world, highlighting its expansive ​potential and the journey it offers to those willing ​to explore beyond the familiar.

05

Julia Soares Press Kit

I created a press kit for gymnast Julia Soares, ​highlighting her achievements in the Olympics. As a ​key member of the Brazilian team, she contributed to ​winning a bronze medal in the women's artistic ​gymnastics team event. Additionally, Julia excelled as ​an Olympic finalist on the balance beam during the ​Paris Olympics, showcasing her exceptional talent ​and dedication.

06

New Mind Studios

I crafted a comprehensive portfolio treatment for ​New Mind Studios, showcasing the diverse and ​impactful projects produced by Aline Pimentel, the ​visionary owner of the studio. This portfolio ​highlights her acclaimed work, including the ​renowned "The Human Face," among other notable ​productions. The treatment not only cataloged her ​achievements but also emphasized the creative vision ​and storytelling excellence that define her body of ​work, providing a detailed and engaging overview of ​her contributions to the film industry.

07

The Final Cut - New Mind Studios

As part of my collaboration with New Mind Studios, ​I developed a treatment for "The Final Cut," a project ​that delves into the often-overlooked creative minds ​behind the camera in the film industry. The ​treatment offers an insightful exploration of the ​pivotal roles played by special effects artists, costume ​designers, and other key professionals who shape the ​visual and narrative essence of cinema. Through this ​project, I aimed to spotlight the artistry and ​innovation that contribute to the magic of ​filmmaking, providing a deeper appreciation for the ​craft behind the scenes.

08

AIR Project Treatment - New Mind Studios

I developed the treatment for "AIR," an innovative ​interactive art installation by New Mind Studios. ​This project is designed to promote self-awareness ​and mindfulness through the simple yet profound act ​of breathing. As visitors navigate through the ​installation, they are encouraged to explore and ​reflect on their emotions when confronted with the ​juxtaposing forces of nature. The treatment outlines ​the immersive experience intended to guide ​participants on a journey of introspection and ​emotional discovery, making "AIR" a unique and ​transformative experience.

09

Rodolfo Goulart - Portfolio

I developed a portfolio treatment for Rodolfo ​Goulart, a multimedia artist and filmmaker with a ​strong foundation in dance. Known for his work in ​the musical "Dzi Croquettes" and his integration of ​dance into filmmaking, Rodolfo has collaborated ​with top agencies like GB65, Africa, and New Mind ​Studios. This treatment highlights his growth from a ​passionate artist to a skilled director and editor in the ​audiovisual field.

Brochure

Selected photos

A little about me

As a passionate Art Director, I like to say that I am ​collecting memories and the intangible through my ​work. With expertise in Adobe Creative Suite and ​Figma, I am dedicated to crafting visually stunning ​and engaging experiences that resonate with ​audiences.

I am always on the lookout for the latest trends and ​ideas that captivate and inspire, ensuring that my ​projects not only engage but also keep audiences ​coming back for more. My ability to explore youth ​culture allows me to create authentic and relatable ​content that speaks to today’s generation.

I constantly challenge myself to push the ​boundaries of what is possible in digital art and ​photography, embracing new techniques and ​technologies to elevate my creative work. With a ​keen eye for detail and a commitment to ​innovation, I strive to make a meaningful impact in ​every project I undertake.

Curriculum

Recommendations

Erico Ferreira

Art Director

I would like to express my appreciation for Giulia's professional ​qualities. While working as an Art Director at Oliver - iHouse.

During this period, I noticed that she is a competent and ​hardworking professional, regardless of the task assigned to her. ​I would also like to emphasize that she is a professional who ​never failed to meet a deadline and always delivered with ​excellence. Giulia has great character as a person and is also an ​exemplary professional.

I would highlight her creative qualities, her kindness, and her ​ability to always help colleagues with their work as her main ​attributes. As a diligent, committed, and motivated professional, ​I am sure that Giulia will be a great addition to any company.

Besides being an excellent colleague, I am pleased to call her a ​friend.

Christopher Capputi

Project Manager

Giulia is a dedicated professional, attentive to details, and ​extremely quick. Everything she sets out to do, she does with ​great quality and commitment. She is certainly the type of person ​who makes all the difference in the team!

Maria Pienta

Copywriter | Content Creator

I had the pleasure of working with Giu on the same team for a ​few months. During this experience, I realized how dedicated, ​talented, committed to the team, and creative she is. An art ​director everyone would like to have on their team.

Janaína Fernandes

Copywriter

Giu is an extremely pleasant person to work with, she executes ​tasks with great agility, quality, is talented, attentive to details, ​and is the partner everyone would like to have! Without a doubt, ​she was the best creative partner I have ever worked with.